HOSPITALITY SALES & MARKETING MASTERCLASS



TRAINING FOR HOTEL SALES & MARKETING SKILLS POST COVID-19 (3 FULL DAYS. TOTAL 21 HOURS)



  • Streamlined Business Strategy
  • Structured Training Roadmap
  • Goal Driven Culture with Sales Oriented Mindset
  • Established Sales Procedures and System
  • Workflow Integration with Digital Tools
  • Intelligent Insights with Powerful Analytics


Implementation
Plan



Phase 1



A pre-course survey and business health check of the hotels will be conducted two weeks before the course. The training materials are customized based on the survey and the hotel's statistical reports to ensure relevancy to the participants.



Phase 2



Three (3) Full Days (face to face and blended learning) in an accelerated modular workshop format designed in view of hoteliers' work schedule to allow the trainees to focus on class.



Phase 3



"1 on 1" coaching program within two weeks (for private course) to give the individual the space they need to express what's holding them back after applying what they have learned thus allowing the participants to share their challenges and successes.



Phase 4



A post-course survey and business performance review will then be conducted within 3 months to measure the actual progress.







COURSE OVERVIEW


The Hospitality Sales and Marketing Masterclass provides participants with an in-depth understanding of hospitality sales strategy, formulation and adaptive sales techniques, and skillsets in response to post-pandemic consumer market behaviour.


Retraining and a renewed understanding of sales and marketing strategies and techniques are vital in moving forward.




PROGRAMME OUTLINE


  • Understand the core concepts of sales and service foundations in the 3-step sales call process.
  • Apply advanced probing skills and handling objections.
  • Master the art of site inspection skills that move the prospects forward and measure the improvement in sales conversion.
  • Build new business pipelines with activity-based new sales strategies using the 80-20 rule.
  • Comprehend and distinguish the four key market segment strategies to maximise profits.
  • Manage rate structures effectively to optimize hotel's sales distribution for better revenue management.
  • Interpret hotel's revenue mix and key metrics for benchmarking and budgeting.
  • Imitate an effective digital marketing strategy in the post-pandemic world.
  • Follow the 7-step Hotel Marketing Plan as the roadmap to success.
  • Present hotel's top 3 key strategies with SMART action plans for next 12 months.